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دانلود کتاب تجارت بین المللی و شرکت های اقتصادی نوظهور، جلد I: مسائل جهانی و چشم انداز چین

International Business and Emerging Economy Firms, Volume I: Universal Issues and the Chinese Perspective | Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo | ISBN: 3030244830, 3030244814, 978-3030244835, 978-3030244811, B07XD9BF78

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سال انتشار: 2020

تعداد صفحات: 269

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 3MB

ناشر: Palgrave MacMillan

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.