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Marketing for Hospitality and Tourism, 8th edition | Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu | ISBN: 1292363517, 978-1292363516, B096VX2XM2

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کتاب های مرتبط

سال انتشار: 2022

تعداد صفحات: 688

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 25MB

ناشر: Pearson

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.