KETAB DOWNLOAD

Social Commerce: Consumer Behaviour in Online Environments

19.00$
Social Commerce: Consumer Behaviour in Online Environments
KETAB DOWNLOAD

Social Commerce: Consumer Behaviour in Online Environments

19.00$

1st ed. 2019 Edition 

by Rosy Boardman (Editor), Marta Blazquez (Editor), Claudia E. Henninger (Editor), Daniella Ryding (Editor) 

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Year:
2019
Pages:
289
Language:
English
Format:
PDF
Size:
4 MB
Publisher:
Palgrave Macmillan
ISBN-10:
3030036162
ISBN-13:
978-3030036164
ASIN:
B07P41PDX8