1st ed. 2019 edition
by David R. Stukus (Author), Michael D. Patrick (Author), Kathryn E. Nuss (Author)
Medical professionals are increasingly engaging with social media in
an effort to provide credible evidence-based information and combat the
misinformation that patients are finding online and bringing to office
visits. Medical professionals are uniquely poised to recognize the harm
that can come from applying the incorrect information to decisions
affecting one’s health, while they are also able to serve as valued and
knowledgeable experts online and engage with patients and the public to
provide accurate, up-to-date information.
Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World
is a unique, first-of-its-kind resource, providing specific social
media strategies for engagement, as well as advice regarding best
practices for professionals to maintain at all times. Chapters discuss
many aspects pertaining to social media, covering the basics,
researching and assessing credible medical information online, and best
practices for discussing myths and misconceptions with patients. Later
chapters cover the benefits of engaging in social media as a medical
professional, strategies for increasing engagement and building an
audience, various options and platforms for content creation and finding
your niche, dos’s and don’ts regarding patient privacy, and strategies
for dealing with negative comments online.
A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will
be of interest to medical professionals across the spectrum of
healthcare, from the student to the seasoned clinician, providing
valuable perspective on practicing medicine in an evolving digital
world.
