بِسْمِ اللَّهِ الرَّحْمَنِ الرَّحِيمِ

کتاب راهنمای سیج در اخلاق بازاریابی

The SAGE Handbook of Marketing Ethics | Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R Taylor | ISBN: 1529709296, 978-1529709292, B087QNKNPC

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سال انتشار: 2021

تعداد صفحات: 571

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 26MB

ناشر: SAGE Publications Ltd

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections