Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models
João Leitão, Vanessa Ratten, Vitor Braga, 978-3-030-89232-6, 978-3-030-89231-9, B09RPXJRH3, 978-3030892319, 3030892319, 9783030892319
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.